Marketing Case Studies: Strategy, Leadership, and Measurable Growth.
A closer look at the business decisions behind the results. These projects show how I connect marketing strategy, customer behavior, and commercial priorities to solve real challenges.
Building a new sales channel when retail stalled.
During COVID-19 disruption, I led a Shopify direct-to-consumer initiative alongside an established seller partner. The new store generated $60,000 in sales in its first 30 days and helped validate demand for future retail distribution.
Read the DTC case study →Finding the business problem behind declining performance.
An investigation into competing franchise locations revealed important patterns in customer retention and advertising investment. The analysis helped leadership address the immediate concern and recognize a broader risk in expansion planning.
Read the franchise case study →Good decisions begin with the right questions.
Tell me about your business goals and where marketing feels disconnected. We can start with a conversation.