STRATEGY
TEAMS
GROWTH
TEAMS
GROWTH
Marketing Leadership
Clear direction, aligned teams, thoughtful budget management, and focused priorities bring marketing strategy closer to business goals.
EXPLORE LEADERSHIP →DIRECTOR OF MARKETING & GROWTH STRATEGY
Marketing Strategy.
Creative Vision.
Business Growth.
I lead high-performing teams, multi-channel marketing strategies, and impactful brand experiences that drive measurable business growth.
A LITTLE ABOUT ME
Leadership with a creative point of view.
I’m Elizabeth Hong, a marketing leader with a passion for building brands, leading teams, and creating meaningful growth through strategy, creativity, and human connection.
With a background in multi-channel marketing, brand strategy, and creative direction, I help brands unlock new opportunities, reach more people, and make a lasting impact.
EXPLORE MY WORK
Three disciplines. One connected approach.
BRAND
STORY
EXPERIENCE
STORY
EXPERIENCE
Creative Direction
Strong brand experiences begin with a clear vision. Strategy, storytelling, and creative thinking come together to build meaningful connections with customers.
EXPLORE CREATIVE WORK →
CHANNELS
DATA
OUTCOMES
DATA
OUTCOMES
Performance Marketing
Connecting channels, platforms, and performance data reveals what’s working, where opportunities are being missed, and how to make smarter decisions that drive growth.
EXPLORE PERFORMANCE →THE WAY I WORK
Clarity before activity.
Decisions grounded in data.
Growth begins with understanding how the business actually works. That means looking beyond individual campaigns to the customer journey, the platforms behind it, and the handoffs between teams.
01
Connect the system
See how channels, customer relationships, commerce, content, and reporting work together, then identify the gaps that make results difficult to understand.
02
Prioritize investment
Align business goals, team capacity, and marketing budgets so resources support the opportunities that matter most.
03
Lead, measure, adapt
Bring teams and partners into alignment, define meaningful performance measures, and use evidence to guide the next decision.
Practical digital fluency. Executive-level perspective.
SELECTED WORK
VIEW ALL WORK →
01 / CASE STUDIES
Strategy in action.
$60K Shopify DTC sales in 30 daysExplore work →
02 / IDEAS & INSIGHTS
The Marketing Perspective.
Leadership, data, and human behaviorExplore Insights →
03 / WORK WITH ELIZABETH
Fractional leadership.
Strategy, teams, budgets, and growthLet’s connect →
04 / BRAND & STORY
Creative work.
Ideas shaped with purposeView portfolio →A preview of the thinking behind the outcomes. More detailed stories and articles are in development.
Let’s connect
Let’s talk about what comes next.
Whether you’re building a marketing team, looking for an experienced Director, or seeking a strategic partner, a thoughtful conversation is a good place to start.
Director-level opportunities / Fractional leadership / Consulting
Book a consultation →