The Next Generation Of Loyalty Programs

In the midst of this pandemic, many brands made a point to move heavily toward digitalization by offering expanded online services, curbside pickup, tele-appointments and more.  Consumers today have more buying power and information than ever before. They demand personalization, social engagement, and authenticity from brands … a trend that is only increasing year after […]

Retention Marketing Strategy: What Is It And Why You Should Use It

Retention marketing is a strategy that markets to existing customers. It is also known as “re-marketing” or “retargeting”. You may already be familiar with retargeting – maybe you’ve seen ads for products on Facebook that you browsed on Amazon.com? Retention marketing takes those strategies one step further with the goal of encouraging an already-existing customer […]