Digital marketing portfolio showcasing strategy, content creation, and paid media for small brands, e-commerce, and service-based businesses

Digital Marketing Portfolio

About Me

Who I Work with

I work with small business owners, coaches, and ecommerce brands to bring clarity and focus to their marketing.

My Approach

My background is in building strategy from the ground up, making sense of what matters, what doesn’t, and where to actually spend your time and budget.

What I Do

Whether I’m writing content that connects, managing paid media, or helping teams figure out what to do next, I care about making things work in the real world, not just on a slide deck.

I’ve worn a lot of hats, which means I’m comfortable zooming out to look at the big picture or diving into the details to fix what’s broken.

“Paid Media That’s Clear, Focused, and Built to Move the Needle”

Turning Around a Stagnant B2B Google Ads Account

When I took over this account, the budget hadn’t changed in years, but the performance had flatlined.

With no room to spend more, I focused on tightening what was already there: optimizing high-intent campaigns, eliminating wasted spend, and aligning keywords with actual buyer behavior.

This screenshot captures the inflection point. The graph shows clear upward movement in conversions from the moment I stepped in. Proof that strategic, conservative optimization can outperform spend-heavy tactics.

Traffic increased, conversion rates improved, and our B2B retail partners saw a measurable lift in qualified leads.

B2B: Performance Overview

Story

I took over this account in early 2018 with a static monthly budget. Without increasing ad spend, I applied a careful and conversion-focused strategy to significantly improve results. The account was optimized in a conservative and scalable way.

Key Outcomes

The monthly budget remained steady, yet conversion volume grew over time, as shown in the trendline. (Strong upward slope in the Clicks graph across the year.)

Search Campaigns

AGT Search Quick and Fast and AGT Search Shakes delivered strong volume with healthy conversion rates (19.46% and 16.94%). AGT Search Weight Loss Supplements led in total conversions (16,363) with a low $1.66 cost per conversion, showing efficient, ROI-driven performance.

Skilled Across B2B, B2C, and DTC

Whether it’s B2B, B2C, or DTC, I’ve built and executed marketing strategies that speak to the right audience, in the right channel, at the right time.

I know how to shift messaging, budget, and content depending on who’s buying, whether it’s a team of decision-makers, a solo shopper, or a customer discovering a brand for the first time. I bring the nuance of each model into the work without overcomplicating what actually needs to get done.

Helping Ecommerce Brands Sell Smarter

I led the launch and growth of an Amazon seller account from scratch — managing everything from product listings and ad strategy to video content and day-to-day operations.

The account saw strong momentum and steady sales growth through 2021, driven by lean, performance-based execution with only 25% of revenue allocated to ads.

The dip in the final month reflects wider supply chain delays tied to the ongoing impact of COVID-19, which affected restocking and fulfillment during peak season.

Social Media: Content That Connects

I create social content that does more than fill a feed. Every post is built with intention, whether the goal is to build trust, drive traffic, support a launch, or keep your audience engaged over time.

I work with brands to translate their voice into consistent, on-brand content that actually fits how people use each platform. No fluff, no filler, just smart content that earns attention and builds connection.

Good content doesn’t just fill space — it drives action.

I build social media calendars that align with real business goals. Whether you’re selling a product, offering a service, or both. From strategy and content creation to publishing and performance tracking, I cover the full process. For mid-sized businesses, I also manage agencies, designers, and vendors to keep everything moving and on-brand.

Content Built for Attention & Action

I write content that’s built to resonate, not just fill space. Whether it’s for social, email, or product pages, everything I create is designed to support your strategy and speak directly to your audience.

TikTok Video Creation for Brands

I write, film, and edit short-form video content tailored for TikTok and Reels. From concept to final cut, I handle the full process: scripting, shooting original footage, and curating stock when needed. Every video is built with the platform and brand goals in mind. Tools I work with include Final Cut Pro and CapCut, depending on the style and speed needed.

YouTube Educational Videos on Addiction

I produced a series of educational YouTube videos for a rehab center, designed to help families better understand addiction and the root causes of alcoholism.

These videos were created using only stock footage and voiceover—no live shoots—making them efficient and accessible for the client. I wrote the scripts, handled voice direction, and edited everything in Final Cut Pro X. The goal was clarity, empathy, and education for families navigating recovery.

Smarter, Faster Marketing with AI

I use AI tools and simple automations to help small teams move faster without sacrificing quality. From writing blog drafts and email sequences to setting up content workflows and marketing automations, I focus on making your process lean, repeatable, and effective so you can spend less time stuck in the weeds and more time growing.

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