Selected Work.
Where thoughtful strategy meets creative execution and measurable business growth.
LaviMD
Original Meta advertising visuals for LaviMD, designed for product awareness, paid social campaigns and ecommerce storytelling.
Four original Meta ad creatives. Select an image to open the full-size artwork. Video projects are featured separately below.
Explore video workGrowth & Leadership
The challenge, the decisions and the results behind selected ecommerce and paid media projects.
Turning Around a Stagnant Google Ads Account
I inherited a B2B account with a long-standing, unchanged budget and flat performance. Instead of increasing spend, I refined high-intent campaigns, reduced wasted clicks and aligned search terms with buyer behavior.
The 2018 trendline shows clicks rising across the year. Campaign reporting also showed strong conversion performance, including a 19.46% conversion rate for Search Quick and Fast, 16.94% for Search Weight Loss Shakes, and 16,363 conversions at $1.66 per conversion for Search Weight Loss Supplements.
View original Google Ads graphic at full sizeLaunching and Growing an Amazon Seller Account
I led the account from its launch, handling product listings, paid advertising, video content and day-to-day marketplace operations. The work built sales momentum throughout 2021 with an advertising allocation of approximately 25% of revenue, as documented in the original case study.
The year-end decline was tied to COVID-era supply chain delays that disrupted inventory replenishment and fulfillment during a critical sales period.
View original Seller Central chart at full size$60,000 in first-month Shopify sales
Led the launch of a direct-to-consumer Shopify channel, coordinating merchandising, paid media and the customer journey in its first 30 days.
View Almased product creativeCreative Portfolio
Selected projects from Almased, SafeSleeve, FabLovely and health education. These examples show the range of social creative, ecommerce merchandising and editorial content in my work.
Social and awareness campaigns
Selected consumer product and health education visuals, including SafeSleeve and Beach House Rehab.
Creative across audiences
Examples of social content developed for technology, services and consumer brands.
Product presentation and digital storefront
Two views of one ecommerce project, bringing together product benefits, clear merchandising content and a shopping experience built around customer decisions. Select either image to view the original at full size.
Additional editorial work
AI Creative Projects
Selected client work bringing product concepts and future spaces to life with art direction and AI-assisted production.
Product visuals for a cosmetics launch
Developed AI-assisted product imagery to help a cosmetics brand present its collection ahead of launch. The creative direction focused on realistic textures, consistent styling and a polished product story.
Turning a blueprint into a finished space
Translated a bathroom plan into a photorealistic concept image so the client could visualize materials, layout and the completed room before construction.
Video & Social
Click any thumbnail to watch the original published work. Includes AI-assisted ad production and social-first edits.
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▶Content & SEO
Search-focused writing and educational articles developed around the questions audiences are asking.
Selank Peptide Benefits: Where to Buy Selank in West Palm Beach
Local search intent paired with accessible educational content.
Read articleAre There Reputable Companies That Sell Pharmaceutical-Grade Selank?
Answer-led content built around product research and consumer questions.
Read articleGood ideas deserve great execution.
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