I was sitting with a local spa owner staring at their Facebook ads dashboard. The numbers were all over the place, the phone was quiet, and every ad sounded like a pushy sales pitch.  They kept asking, “Should I just turn all of this off?” The truth is, nothing was “broken.” Meta quietly changed the […]

I once sat with a business owner who looked completely drained. She had spent months pouring money into ads across Google, Meta, and every local listing she could find. Everything was running, but the phone stayed quiet. When I asked her how to know if your marketing is working or where most of her leads […]

In a world where competition for attention is fierce and budgets are tight, business owners are asking, “Which agency can actually deliver leads through digital channels?”  If you’re a small team or solo founder, you need clarity: one, who can do it; two, how they do it; and three, how you pick the right partner.  […]

Last week, I sat down with Sarah, a bakery owner who makes the best sourdough I’ve ever tasted. Her storefront is always packed, but her website? Not so much.  “I don’t get it,” she said, frustrated. “I have a website. I post on social media. Why isn’t anyone finding me online?”  I pulled up Google […]

When Huda Kattan launched Huda Beauty from her Dubai apartment in 2013, she wasn’t just starting a makeup line. She was creating a content-driven beauty empire.  Fast-forward to today, and Huda Beauty is generating tens of millions of dollars annually, powered not only by high-quality products but also by a repeatable, systematic ad strategy.  The […]

I know you just did it with that quick thumb swipe through your social feed. What made you pause? What made you actually watch that 30-second video instead of scrolling past it like the other 47 you ignored? That moment of pause is pure gold for your business. It’s the difference between a customer and […]

Why Building a Personal Brand Matters More Than Ever in 2025 The digital world is noisier than ever, but that creates an opportunity for those willing to stand out authentically. When you build a personal brand, you’re not just promoting products—you’re sharing your journey, expertise, and unique perspective that no competitor can replicate. Social media […]

If you’re a brand or small business owner thinking about hiring a content creator this year, you’re probably asking the same question I hear all the time: how much should we be paying? Whether it’s for a product review, an unboxing video, or lifestyle photos that look native on social media, the world of UGC […]