I was sitting with a local spa owner staring at their Facebook ads dashboard. The numbers were all over the place, the phone was quiet, and every ad sounded like a pushy sales pitch.  They kept asking, “Should I just turn all of this off?” The truth is, nothing was “broken.” Meta quietly changed the […]

I once sat with a business owner who looked completely drained. She had spent months pouring money into ads across Google, Meta, and every local listing she could find. Everything was running, but the phone stayed quiet. When I asked her how to know if your marketing is working or where most of her leads […]

Last week, I sat down with Sarah, a bakery owner who makes the best sourdough I’ve ever tasted. Her storefront is always packed, but her website? Not so much.  “I don’t get it,” she said, frustrated. “I have a website. I post on social media. Why isn’t anyone finding me online?”  I pulled up Google […]

When Huda Kattan launched Huda Beauty from her Dubai apartment in 2013, she wasn’t just starting a makeup line. She was creating a content-driven beauty empire.  Fast-forward to today, and Huda Beauty is generating tens of millions of dollars annually, powered not only by high-quality products but also by a repeatable, systematic ad strategy.  The […]