Ideas, experience & practical perspective
Perspectives on digital marketing, SEO, ecommerce, AI, consumer behavior, and the business decisions behind meaningful growth.
Marketing requires a thorough understanding of consumer psychology because it helps companies better understand the underlying motives and actions of their target market. By making use of this…
Direct-to-consumer companies chatbots are increasingly using chatbots to communicate with their clients. These automated systems replicate conversations with human users using artificial intelligence, enabling businesses to offer their…
In this blog post, we’ll delve into the latest marketing trends and explore how they are shaping the industry. From personalization and video marketing to influencer partnerships and…
In this blog post, we’ll explore the current trends in e-commerce SEO for 2023 and beyond, and discuss what you need to know to ensure that your e-commerce…
Here’s how to successfully target B2B customers with your advertising, so you can bring new customers into your business while keeping others loyal and committed to doing business…
Email personalization is when you customize emails with content about the individual person receiving it, as opposed to sending one mass email which can’t cater to everyone’s needs.…
In the midst of this pandemic, many brands made a point to move heavily toward digitalization by offering expanded online services, curbside pickup, tele-appointments and more. Consumers today…
If you want to learn how visual content can help your business succeed, then let me tell you why it’s important to adapt. You’ve probably seen the rise…
Universal App Campaigns (UAC) allow you to get more downloads for your mobile app, these campaigns were introduced to Google Ads back in June of 2017. Universal App…
Retention marketing is a strategy that markets to existing customers. It is also known as “re-marketing” or “retargeting”. You may already be familiar with retargeting – maybe you’ve…
Buying decisions are rarely 100% rational. Your buying decision is mostly emotionally driven, which means you have to understand your customers and what they need to be persuaded…
How Amazon Sponsored Product Ads can be generated and launched for targeted customers.