Amazon Sponsored Products – Drive Traffic to Your Store on Amazon

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Why is Amazon Advertising Powerful? The answer is straightforward.

Unlike Google and Facebook, Amazon shoppers have strong purchase intent, making the advertising features more profitable than the others. 

This is the major reason that sellers and brands are keen to explore this major marketplace.

Amazon is usually considered a marketplace where you can explore buying products. The same marketplace also allows you to promote products, brands that you sell. 

There are numerous features Amazon carries within itself that make it… powerful! Today, we will be considering some of those features and decide for ourselves if Amazon’s advertising is powerful or not.

How Amazon Sponsored Product Ads Can Be Generated & Launched For Targeted Customers


You’ve probably seen ads like the one above appearing with organic results on Amazon.

These ads, called Amazon Sponsored Products, are essentially keyword-targeted ads that look very similar to organic search results and link to the product detail page. 

In terms of content, Sponsored Product ads are created automatically based on the advertised product listing, and are only indirectly customizable.

Sponsored Product Ads are displayed in two different places: Search results and product pages.

Both vendors and sellers can use Amazon Sponsored Product Ads.

Because Amazon Sponsored Product Ads appear directly in search results on Amazon, the ads are visible for Amazon customers. That means shoppers know what product they want and have a higher likelihood of making a purchase. 

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Amazon Pay-Per-Click (PPC)

Sponsored Ads on Amazon work like any other Pay-Per-Click (PPC) platform. The costs are billed at a rate of one cent to five dollars per click. The cost of the click is determined in a real time auction whenever an ad is shown. 

Do Sponsored Products from Amazon Improve My Organic Ranking?

The answer is yes. Sales volume is one of the most potent factors for ranking on Amazon.

These sales include not only organic sales but also sales from Amazon PPC campaigns, so an increase in sales from promoting products via Sponsored Products can indeed boost organic rank.

These ads are a powerful way to show products to shoppers who are further along in their buying journey (lower funnel) and therefore more likely to make a purchase. 

In conclusion, are you using Sponsored Product Ads to promote your products? If not, you’re missing out on an important acquisition channel for Amazon sellers.

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